Brands On Purpose
A look at the brands and people leading the charge and redefining business success in a purpose-led world.
First SDG Linked Bond Released - Raising US$1.5Billion
UN Global Compact Media: 9 September 2019
SDG linked bond, issued last week by Enel an Italian energy company, not only raised US$1.5Billion but was oversubscribed almost 3 times. Super encouraging - this first of its kind bond will target SDG's 7, 9, 11 and 13.
America’s CEOs Seek a New Purpose for the Corporation
Fortune: 19 August 2019
CEO's are taking on Purpose - in their boardrooms and with their shareholders - have we written off Milton Friedman or do we have it the wrong way around. I was so intrigued about this question, that I have explored it further in my blog post.
WaterAid and Twinings join forces.
WaterAid: 23 July 2019
Unilever were one of the first to invest in sustainable tea practices. This new partnership is a great example of a major brand recognising that it is not just ethical to support the communities in their supply chain but a necessity to ensure future production quality and profits.
Creating Shared Value
The ASIC Podcast: 25 July 2019
I am so excited to hear ASIC talking about Shared Value. Yes business does have the capabilities to help solve the worlds biggest problems - and whilst they have always made an impact, we need them to make a bigger one. Solving the worlds problems whilst creating competitive advantage and increasing profits - more please!
Cannes: Brand Activism Takes Center Stage At Festival Of Creativity
The Holmes Report: 24 June 2019
Having spent the vast majority of my career in the creative agency world - I couldn't be happier to see this conversation get so much air time at Cannes.
Yes Troy Ruhanen, president and CEO of TBWA\Worldwide, you are absolutely right “This generation coming through will not allow you to not have these conversations…. The bigger risk today is not doing something.”
